ARXivar is on air on Radio 24 with a new advertising campaign dedicated to generative artificial intelligence applied to document management. The campaign’s tagline is simple and direct: “Just ask.”

What the campaign is about

The message centres on ARXivar’s new chatbot modules, which allow users to query the company’s information assets — documents, archives, folders — in natural language, finding what they are looking for more quickly and intuitively, without needing to know the structure of the archive.

The two solutions at the heart of the announcement

Semantic Chatbot

Leverages LLM models and RAG (Retrieval-Augmented Generation) technology to answer questions even when formulated imprecisely or conversationally. The system:

  • Understands the context of the question, not just the keywords
  • Provides contextualised responses based exclusively on archived documents
  • Respects user authorisation levels — every person sees only what they are authorised to see

Document Chatbot

Goes beyond search and allows users to operate directly on documents via natural language:

  • Automatic summaries of lengthy documents
  • Version comparison of the same document
  • Data extraction from unstructured texts
  • Translation and reorganisation of content
  • Document creation from templates
  • Integration with AI Agents and ARXivar’s native features

Why it matters for SMEs

The choice of Radio 24 — one of Italy’s most listened-to business radio stations — signals that ARXivar is aiming to reach the corporate decision-maker with a clear message: generative AI is no longer an abstract concept, but an operational tool already available in the document platform that many companies use every day.

The concrete benefits communicated by the campaign:

  • Immediate access to information without navigating the archive
  • Automation of repetitive document-related tasks
  • Faster decisions thanks to contextualised responses
  • Security and governance maintained, even with AI active

DB Studio’s perspective

As an ARXivar Specialist Certified, we follow the platform’s evolution closely. The integration of generative AI in ARXivar opens concrete scenarios for our clients: from semantic search within contracts, to automatic data extraction from invoices, through to generating draft responses based on archived precedents.

If you want to explore how these tools can work in your company’s context, contact us — we can run a demo on your real archive.

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